Online versus postal data collection methods: an examination of issues and a comparison of results

New communications technologies often allow new ways of conducting market research. Determining the advantages of a new data collection method over established alternatives is difficult without thorough comparative testing. Computer-mediated marketing research is one such example of a new technology that has been enthusiastically embraced by marketing organisations and those servicing them. While researchers using the Internet (Net) and World Wide Web (Web) in its early years reported benefits such as high response levels, there is little in the way of comparative evidence to support any claimed advantages. This paper reports on the outcomes of three separate studies in which members (subscribers) of various organisations have been surveyed using both postal and online (email invitation and HTML Web form) data collection methods. The conclusion here is that it would be unwise to assume that one method can be directly substituted for another and obtain the same response. Differences in both the response pattern and demographic profile of respondents between the groups are consistently noticed, such as to warrant further examination of the methods used in online marketing research, and to suggest the need for further study.

Clinical research 5: quantitative data collection and analysis

This six-part research series is aimed at clinicians who wish to develop research skills, or who have a particular clinical problem that they think could be addressed through research. The series aims to provide insight into the decisions that researchers make in the course of their work, and to also provide a foundation for decisions that nurses may make in applying the findings of a study to practice in their own Unit or Department. The series emphasises the practical issues encountered when undertaking research in critical care settings; readers are encouraged to source research methodology textbooks for more detailed guidance on specific aspects of the research process.

A couple of points:

1. It is artificial to describe research as qualitative or quantitative. Studies often include both dimensions. However, for the purposes of this paper/series, this distinction is drawn for clarity of writing.

2. It is common practice for quantitative studies to refer to study ‘subjects’ and qualitative studies to refer to study ‘participants’. For ease of reading, the latter term will be used throughout this series.

Online and postal data collection methods: a comparative study

Computer-mediated marketing research has been enthusiastically embraced by marketing organisations and those servicing them, for many reasons. While researchers using the Internet (Net) and World Wide Web (Web) in its early years reported benefits such as high response levels, there are now issues in this regard. This paper reports on the outcomes of a probabilistic study involving football club members (subscribers) involving both postal and online (e-mail invitation and HTML Web form) data collection methods. The paper reports differences in both the response pattern and demographic profile of respondents between the groups such as to warrant further examination of the methods used in online marketing research, and to suggest the need for further study.

Online versus postal data collection : a re-examination of the response differences using demographically matched data

Past research has identified differences between online and mail collected responses to the same survey, but differences in the demographics of respondents had also been noted making the cause of the variation unclear. In the research reported here, responses to the same questionnaire, delivered via mail and internet surveys, were demographically matched across a range of variables. This removed the impact of response differences caused by age, gender, type of product consumed and length of customer relationship. Across all the different question types and response scales, significant differences were still found between mail and online respondents, even when data were ipsatised. Notably, online respondents were far less likely to use the end-points of the scale, perhaps indicating issues with the online collection methodology. The conclusion is that the two methods of data collection can not be assumed to be directly inter-changeable, and that the method used can lead to different results if not managed carefully.

Using autonomous mobile agents for efficient data collection in sensor networks

Sensor networks are emerging as the new frontier in sensing technology, however there are still issues that need to be addressed. Two such issues are data collection and energy conservation. We consider a mobile robot, or a mobile agent, traveling the network collecting information from the sensors themselves before their onboard memory storage buffers are full. A novel algorithm is presented that is an adaptation of a local search algorithm for a special case of the Asymmetric Traveling Salesman Problem with Time-windows (ATSPTW) for solving the dynamic scheduling problem of what nodes are to be visited so that the information collected is not lost. Our algorithms are given and compared to other work.

Data collection for global scheduling in the GENESIS system

In order to schedule parallel processes on available computers there is a need to collect information about different cluster resources. Currently, global scheduling of parallel processes of applications takes into consideration mainly processor load and only in a small number of projects memory utilization. Communication costs, which are high in clusters, are practically neglected. The aim of this paper is to report on our study into cluster parameter measurements, in particular those, which characterize communication costs, the development of the resource discovery server and its initial testing through the study of the influence of communication costs on parallel application performance.

What have sampling and data collection got to do with good qualitative research?

Objective: To highlight the importance of sampling and data collection  processes in qualitative interview studies, and to discuss the contribution of  these processes to determining the strength of the evidence generated and  thereby to decisions for public health practice and policy.

Approach: This discussion is informed by a hierarchy-of-evidence-for-practice  model. The paper provides succinct guidelines for key sampling and data  collection considerations in qualitative research involving interview studies. The  importance of allowing time for immersion in a given community to become  familiar with the context and population is discussed, as well as the practical  constraints that sometimes operate against this stage. The role of theory in  guiding sample selection is discussed both in terms of identifying likely sources  of rich data and in understanding the issues emerging from the data. It is noted  that sampling further assists in confirming the developing evidence and also  illuminates data that does not seem to fit. The importance of reporting sampling  and data collection processes is highlighted clearly to enable others to assess  both the strength of the evidence and the broader applications of the findings.

Conclusion: Sampling and data collection processes are critical to determining  the quality of a study and the generalisability of the findings. We argue that  these processes should operate within the parameters of the research goal, be  guided by emerging theoretical considerations, cover a range of relevant   participant perspectives, and be clearly outlined in research reports with an  explanation of any research limitations.

Email correspondence : a qualitative data collection tool for organisational researchers

This paper proposes a novel method for qualitative data collection in organisational research, that of email correspondence. This approach involves written communication between the researcher and each respondent, as a conversational dialogue is constructed. An overview of this method of engaging vvith respondents is provided. The author then discusses how email correspondence was used in two studies of middle managers, outlining both the benefits and challenges experienced. Lessons learned for future use of the method are also considered. Email correspondence proved a valuable tool in revealing respondents' workplace experiences, and this method provides opportunity for organisational researchers seeking to explore employees' personal reflections.

A practical framework for data collection in wireless sensor networks

Optimizing energy consumption for extending the lifetime in wireless sensor networks is of dominant importance. Groups of autonomous robots and unmanned aerial vehicles (UAVs) acting as mobile data collectors are utilized to minimize the energy expenditure of the sensor nodes by approaching the sensors and collecting their buffers via single hop communication, rather than using multihop routing to forward the buffers to the base station. This paper models the sensor network and the mobile collectors as a system-of-systems, and defines all levels and types of interactions. A practical framework that facilitates deploying heterogeneous mobiles without prior knowledge about the sensor network is presented. Realizing the framework is done through simulation experiments and tested against several performance metrics.

Decentralized mobility models for data collection in wireless sensor networks

Controlled mobility in wireless sensor networks provides many benefits towards enhancing the network performance and prolonging its lifetime. Mobile elements, acting as mechanical data carriers, traverse the network collecting data using single-hop communication, instead of the more energy demanding multi-hop routing to the sink. Scaling up from single to multiple mobiles is based more on the mobility models and the coordination methodology rather than increasing the number of mobile elements in the network. This work addresses the problem of designing and coordinating decentralized mobile elements for scheduling data collection in wireless sensor networks, while preserving some performance measures, such as latency and amount of data collected. We propose two mobility models governing the behaviour of the mobile element, where the incoming data collection requests are scheduled to service according to bidding strategies to determine the winner element. Simulations are run to measure the performance of the proposed mobility models subject to the network size and the number of mobile elements.

Environmental attitudes of pre-service teachers : a conceptual and methodological dilemma in cross-cultural data collection

Human generated environmental problems are significant issues of global concern. Despite this, varying attitudes towards environments continue to exist across the globe, impacting on environmental decision-making and action at local, national and international levels. This paper probes some of the similarities and differences in environmental attitudes amongst pre-service teachers in Australia, Republic of Maldives and Indonesia. Data were collected using an established environmental attitude questionnaire and individual interviews. The three communities exhibited a similar range of environmental attitudes using the established questionnaire but significant differences emerged when the interview data were analysed phenomenographically. These differences reflect diversity within and across cultural groups that cannot be satisfactorily explained by the theory underpinning the established questionnaire. Consequently, a revised conceptual framework is proposed.

Client circumstances before and after SAAP assistance : an analysis of the national data collection, 2002-03

If a program is to be successful for clients, it is important to be able to assess the outcomes before and after having been in the program. In order to draw some conclusions about the success of SAAP the following article attempts to summarise briefly the changes in circumstances experienced by SAAP clients when compared with their pre-SAAP circumstances.

Children in SAAP : a brief analysis of the national data collection

Consistent with the theme of this edition of Parity, the following article highlights the number of children in the Supported Accommodation Assistance Program (SAAP) and the services provided to them. The data used is published by the Australian Institute of Health and Welfare (AIHW), the national body responsible for SAAP data collection. Despite the limitations of information provided by official statistics, the aim in the following is to explore the national information provided by the annual collection of statistics by SAAP agencies.

Visualising a state-wide patient data collection : a case study to expand the audience for healthcare data

This paper describes the application of existing and novel adaptations of visualisation techniques to routinely collected health data. The aim of this case study is to examine the capacity for visualisation approaches to quickly and e ectively inform clinical, policy, and scal decision making to improve healthcare provision. We demonstrate the use of interactive graphics, fluctuation plots, mosaic plots, time plots, heatmaps, and disease maps to visualise patient admission, transfer, in-hospital mortality, morbidity coding, execution of diagnosis and treatment guidelines, and the temporal and spatial variations of diseases. The relative e ectiveness of these techniques and associated challenges are discussed.